After a lull in investigative reporting, Dallas/Fort Worth news stations are making big investments in investigative reporting teams. KXAS-TV has a five person team that includes reporters Scott Freidman and Deanna Dewberry as well as a producer, researcher, and a full time photographer. KTVT-TV has also added reporters Brian New and Mireya Villarreal-Gideon. Of course WFAA-TV still has veterans Brett Shipp and Byron Harris and KDFW-TV has Becky Oliver.
Why the change? During crucial ratings periods investigative stories are one way for stations to differentiate themselves from the competition. It is very difficult to distinguish coverage on stories involving crime, weather or a dust up at Commissioners Court. Investigative stories are attention grabbing and unique.
With this in mind, it is important that companies and government agencies have a strong and well developed media relations policy. This means much more than referring the media to a spokesperson. A media relations policy is a comprehensive combination of policies and procedures that allow you to anticipate issues, deal with reporters in an effective and timely manner, understand the legal issues involved in dealing with the media, and make the best case for your side of the story or make a convincing case that you aren’t involved in the issue.
To learn more or receive a copy of our book, Crisis Management in the Internet Age, please contact The Margulies Communications Group at (214) 368-0909.
- Television Stations Beefing Up Investigative Reporting Teams
- David Margulies Reports Sully Sullenberger Offers an Important Insight into Crisis Management
- PR Expert Says Devil’s Advocate Could Have Prevented Komen Race for the Cure PR Issues
- Foreign correspondents at great risk as they cover violence in the Middle East
- Media Relations Expert David Margulies Asks: Did Barbara Walters Attack Katie Couric This Morning on CNN’s Reliable Sources
For social metrics.