We have all seen disastrous media interviews – such as Congressman Gary Condit’s interview with Connie Chung.
It is a safe bet that participants in these interview disasters all had the standard forms of media training. In today’s intense media environment the old “tricks of the trade” aren’t enough.
Our team takes a different approach. We help clients:
- Avoid ambush interviews
- Use innovative strategies to replace the tired old tricks such as “turning the question.”
- Understand the differences between broadcast, print, Internet, trade, business and general media.